Studies suggest that client acquisition can cost businesses five times more than retaining existing customers. This is why you need to have an effective strategy to maintain loyalty. Corporate gifting is a great way to nurture your relationships with existing clients.
It also sets you apart from your competitors and gives you an edge in a saturated market. Not to mention, branded goods add a personal touch to corporate gifting and can help strengthen your brand too. Here are a few gift ideas that will foster positive connections with clients.
Classy fashion accessories make excellent corporate gifts if you tailor them to your clientele. For example, companies with savvy business people as their primary target audience can wow their clients with sterling silver cufflinks, silk ties, and chiffon scarves.
On the other hand, if your target audience is younger, trendy sunglasses and fashionable hats might be more suitable. Just make sure you tastefully customize them.
Anthem Branding offers many branded solutions that will make your corporate gifts extra special. For more information about their services, visit anthembranding.com.
Executive office items are an ideal choice for clients with a business background. Office workers will appreciate a luxury item to display on their desks, such as a beautifully crafted clock or a faux-leather desk pad. Attractive notebooks and plated pens will also take pride at a desk station.
Who doesn’t love indulging in a decadent gift hamper? This high-end gift idea can take corporate gift-giving to another level, depending on what you add to yours. A gift hamper can seriously impress a valued client, filled with chocolate-covered fruit, fine wine, and decadent treats and wrapped in extravagant packaging.
Whether your business revolves around technology or not, the high-quality tech will always go down a treat. Clients will automatically assume that any tech gift is of high value, and they will appreciate your generosity. From portable Bluetooth speakers in a sleek design to streamline power banks they can use on the go, there are many great options when it comes to tech gifts.
Fortunately, the height of the pandemic might be behind us, but many people still take precautions to live an entire healthy life. Branded sanitization and PPE gifts are a great way to show clients you care about their health and well-being.
Face masks, hand sanitizer pumps and sprays, automatic dispensers, and lotions are all handy gift ideas that can protect your clients. These types of gifts can be kept at work for office use, stored at home for personal use, or even carried in pockets and bags to be used on the go.
Furthermore, sending clients these thoughtful gifts can save them from purchasing themselves. It will also help get your business out there when they wear your customized mask or whip out your branded hand sanitizer in public.
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