SEO stands for Search Engine Optimization. Its online content is designed to make it easy to find on search engines like Google, Bing, and Yahoo.
This is essential because reportedly, 68 per cent of people begin their search for information on popular search engines. Since 75 per cent of them never go past the first page of a search engine, it’s essential to hire an SEO content writer who will make your site stand out.
Are you looking for an exceptional SEO writer for SEO content optimization? If so, here are seven questions to ask during your interview.
Do You Understand the Contrast Between Content and Copy? When sites have something to sell, they want content that focuses on SEO marketing. This requires knowing the difference between content and copy.
Content is longer pieces like blog posts and eBooks. Copy features shorter things like landing pages and ad copy that will draw the reader to the site. An SEO content writer knows when both options are necessary.
Keywords are what help people to easily find your post when it comes to a particular topic. Individuals who are strong SEO writers will be familiar with platforms like Semrush (it analyzes traffic) and Google’s Keyword Planner (it shows what keywords work).
Keywords are essential in getting your content seen. But if keywords don’t read seamlessly throughout your content, it will be difficult for people to enjoy your posts. SEO content creation is about using keywords well, not just making sure they’re included.
Say that you need a business profile for Google. Getting your content noticed is the name of the game. That’s why it’s essential to ask about content optimization. This includes things like:
A solid SEO content writer will be familiar with all of this. It will come naturally to them.
An SEO writer is going to be clear and concise with their content. They’re also going to have good grammar and minimal errors. Grammarly (an editing app) is popular but not perfect. Choose a writer who self-edits well.
Did you know that businesses that publish blogs regularly drive 350 per cent more traffic to their site than those that don’t? Knowing a prospective writer’s favourite blogs can reveal a lot, especially if you want someone specializing in a particular industry.
Excellent SEO writing doesn’t come cheap. For a great search engine optimization blog, you could pay between $100-1,000. That’s why you should also ask what an SEO content writer charges for their SEO content creation.
Now you know how to find the perfect SEO content writer for your business. If you’re curious about other business and marketing topics, check out our other articles. We have many articles to keep you informed on the latest news and trends.
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