New technology keeps moving the boundaries for marketers, introducing new possibilities and helping them extend their reach further. When there is a synergistic effect between two different technologies, the potential for a rapid advance can be truly staggering.
That’s precisely what is happening now with the arrival of highly advanced, AI-powered chatbots to social media platforms that count their members in the billions. The consequences of this fusion of technologies are already being felt, and innovative businesses are rushing to take advantage.
Internet marketing has advanced in leaps and bounds from the early days of e-mail campaigns and banner ads. Today, trademarks can enter into a much deeper interaction with their customers thanks to social media and instant messaging applications.
This approach is often defined as conversational marketing, and it is decentralized, highly personalized, data-driven, and customer-centric.
Using organic conversations, marketers can find out more about the demands of the marketplace, acquire direct feedback on their products and services, and streamline the sales process, among other objectives.
Since conversational marketing doesn’t require any mass media campaigns to be effective, it is often less expensive than strategies relying on traditional channels.
The most severe obstacle standing in the way of marketing success on social media is the enormous volume of communication that must be processed quickly.
Social media allows brands to considerably build up their follower count and expand beyond their immediate geographic area, but sustaining this pace can be difficult due to the limited workforce available to manage the incoming information and provide timely responses.
The need for automation is quite glaring, and at present, there are very effective tools for conversational marketing that can quickly solve this problem. With AI-driven chatbots, marketers finally have a way to simplify interactions with customers while providing the same level of service and reducing the backlog dramatically.
Social media chatbots were explicitly designed to maintain natural conversations without direct human supervision, and they are compatible with all major online platforms, including Instagram, Facebook, Twitter, and many more.
Chatbots can be programmed for the tasks they are expected to perform based on the objectives and values of the brand, and they deliver a personalized experience far beyond any ads can offer.
Incredibly, such a simple technological construct can achieve many different things and adapt to a wide variety of real-time requests.
The impact of bots is amplified by the network effect, with large platforms providing a very conducive environment for direct communication on a mass level.
Social media chatbots may indeed be a marketer’s dream, but success still requires a logical and realistic plan to be made in advance. Just adding a bot to your page isn’t guaranteed to improve revenues or even contribute to online popularity unless there is a clear and consistent strategy in place.
Since bots can serve in many different roles, they can execute multi-step campaigns that respond to inquiries, provide relevant information, and direct the potential customers towards the point of sale.
With chatbots, companies of any size can engage in global expansion and undertake ambitious projects that would be next to impossible without automation.
On this quest, companies can count on professional assistance from technology partners to formulate winning strategies that maximize the benefits provided by social chatbots.
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