Marketing

7 Social Media Marketing Tips For Start-Ups & Entrepreneurs

If you’re starting with your new business, it is crucial to commence marketing your goods or services on social media platforms. And to accomplish that, it is essential to consider a few social media marketing tips before getting started.

Social media marketing uses social media platforms such as Facebook, Instagram, Twitter, Pinterest, etc., to promote a product or service. By producing and distributing content and operating advertising campaigns on social media networks, a business can set up dedicated brand advocates and drive leads and sales. 

The range of internet-based platforms, applications, and technologies allows businesses to engage socially with their potential customer base.

1. What is the Importance of Social Media Marketing?

Why do we market on social media? Because everyone has shifted over there. Because of covid, even older generations have started using social media, adapting to it. Now almost all age groups exist on social media.

Going outside has become so more minor, and everybody is spending more hours on the internet. So, the best way to catch them according to your niche is to market on social media. 

Social media marketing is used by businesses to generate new potential customers using promotional content that makes sense in people’s life, launching advertising campaigns, and more. 

It is also one of the inexpensive ways to market your product or services compared with print or television media marketing.

How? Well, most forums say that you need an advertising tool to market on social media platforms, but it is not valid; you don’t have to use the advertisement tools for marketing your brand.

A straightforward, engaging, relatable, and SEO-driven content will work to create a customer base. Still, different advertising tools are available on social media forums such as Facebook Ads Manager App, Photoslurp, Easy Inspire, Brand Watch, Buffer, etc. 

Hence, we are here with some essential social media marketing tips to help start-ups and entrepreneurs keep their businesses on track while commencing marketing on social media platforms. 

If you are new to ads, we suggest you first take up a social media marketing course to know all the opportunities before you start practicing. This training will help you establish your business’s online presence. 

2. 7 Must-Use Social Media Marketing Tips of 2021

a. Working On Effective Social Media Marketing Strategy

Develop your social media marketing strategy for a specific platform you are using or posting on. Aligning your social media goals with a proper social media marketing strategy will surely make your posts appeal to your target customer. 

Let’s take an example of the social media marketing strategy of a restaurant on Instagram.

We can take “Mastro’s Restaurants” as an example. Mastro’s Restaurants are a collection of elegant steakhouses and Ocean Club Seafood locations. They are famous & recognized worldwide for their world-class fine cuisine and dining experience. They are also official on Instagram.

(Source: Mastrosoffical’s Instagram post)

Mastro’s Restaurants business grew by 9.7% in the last year 2020. Many factors were involved with their growth, but one of the most significant contributing factors was social media marketing which made them one of the restaurants among the top 500 restaurants in the U.S. in 2020.

Mastro’s Restaurants social media marketing strategy:

  • Posting pictures of prepared dishes
  • Share recipes on a daily or weekly basis
  • Showing feedback clips of after experience of customers
  • A perfect jam of eye-catchy captions & hashtags to grasp customer’s attention towards post
  • Connecting food with lifestyle
  • Highlighting chefs explaining the history of food
  • Behind the scenes of live entertainment to keep engagement among the customers

So, you must consider this tip and start developing your effective social media marketing strategy just like the above example to succeed in persuading more traffic.

b. Posting At The Right Time And Days

Posting at the right time and days is one of the effective ways to get robust engagement over social media platforms. It also depends upon the purpose of your ad campaign and the niche audience you will target.

Suppose, if you are a club manager going to throw a weekend night music party for youngsters and professionals. Your posting days would be days closer to weekend days which is Thursday or Friday, and your time to post would be after office hours which is 6:00 PM or 7:00 PM because a professional would plan to chill and relax while they are tired or got back from work.

On the other hand, if your ad campaign is related to B2B marketing, your right platform to market on would be LinkedIn, and the post time and days would be office hours on Tuesday, Wednesday and Thursday. 

So the main point is, it all relies upon your purpose of marketing and when to market. Accordingly, google the best time and days to post on social media platforms and start posting.       

c. Scheduling Posts & Maintaining A Content Calendar

There are great social media content calendar tools available on the internet through which you can schedule where your posts are going to be published or on which platform in a timely and effective manner.

Crafting your social media posts in advance can avoid last-minute scrambling, which results in less stress and better quality content. The content calendar also helps to divide your resources effectively, manage campaigns, and track deadlines.

It is a simple spreadsheet that can be done using google spreadsheets, making it easy for social media marketers to build out an effective content calendar. 

(Source: hubspot.com)

Your teammates can also work on it as it provides editing, suggesting, and commenting features. 

d. Niche Your Target Audience Very Specifically

Of course, Facebook and Instagram allow you to target many people. But, what if you show your advertisement to 100 people out of which 90 people couldn’t be interested in your ad. 

Does that make sense? Not, so you should niche your target audience as much as possible. That way, even if you reach 50 people out of that 40 will be interested in your advertisement. Hence, that will be more beneficial to you. 

Start crafting a customer persona who will support your marketing efforts and strategy. Communicating with your audience will make you understand your audience’s requirements and desires from inside and out. 

It is not significant to market your product and services on all social media platforms. Just look where your niche audience is present and begin creating your business presence on that platform. 

Let’s say the above example of Mastro’s Restaurants target audience are foodies. So, your social media marketing ad campaigns should reach out to foodies with disposable income and who are most likely to want your product or service.

Hence, targeting the right audience is the first step before planning a social media marketing strategy.  

e. Divide Resources Between Different Platforms

You can stick to one platform where most of your audience is present, but we suggest dividing your resources between different social media platforms. 

Every social media marketing platform has its style to promote. For example, brands that include fitness, food and beverages, vogue, lifestyle, photography, adventure sports, travel, arts and crafts, cosmetics, etc., can succeed on Instagram because the story feature or the reels feature are visually appealing and essential for brands to follow on Instagram.

On the other hand, Linkedin and Twitter produce the best results in marketing B2B companies and brands.

So, it is vital to select the right platform for the appropriate section of your target audience. 

f. Follow Trends

Nowadays, entrepreneurs need to keep their businesses updated according to the latest social media trends.

So, always remember to keep your brand updated according to trends following up on social media platforms because if you don’t do that, somehow, your business is fated. 

Remaining up-to-date with the latest social media trends can help incite your business’s social media marketing strategy and make your business stand out in the crowd. 

Keep an eye on patterns or trends increasing in popularity that must line up with your product or service and start taking advantage of it to drive engagement.

Just like we see every day while surfing our favorite social media page, there is an increase in businesses promoting their products using stories rather than posting on feed.

This makes us move forward with our last tip, which is video content.

g. Use Video Content

No doubt, in near times, the trend will shift towards short video content, and it will rule as one of the most used techniques to promote business by marketers in 2022. According to Socinova, quick video content will grab up to 80% of all internet traffic by 2025. 

 

(Source: State of Video Marketing Survey 2021 by Wyzow)

So as you can see, customers’ social media taste and the way they interact with brands are changing rapidly. If you want your business to get ahead in this game and boost your business brand awareness, you have to adapt to the changes very quickly.

3. Packing It Up

Accordingly, businesses have started marketing on social media platforms because a significant part of their targeted customers is present, which gives them considerable exposure. It has proved to be an affordable way of promoting with excellent results.

So, even if you are a start-up, there are vast benefits of using social media marketing. Follow these tips to structure your social media marketing strategy, and we guarantee that you will get commendable results. 

Just remember to prioritize your target audience to get results. 

Digital marketing training can be highly beneficial and help you master several digital marketing techniques and tools in depth.

Let us know your thoughts about this blog on seven social media marketing tips for start-ups & entrepreneurs in the comment section below. 

Karan Shah

Founder and CEO at IIDE. An 'Edupreneur' and the founder of IIDE – Indian Institute of Digital Education. He has been a passionate public speaker and teacher for over ten years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specializing in E-commerce. He is a TEDx speaker and is a visiting faculty at India's top management institutes like the IIMs.

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