5 Crucial Strategies for Marketing to Generation Z
It seems like only yesterday that Millennials were the main topic of numerous conversations. They’ve made such a significant impact on the world around them as they were the first generation to do things differently. However, now that we’ve got a bit more familiar with how Millennials do something, it’s already time to look into the future.
While Millennials are certainly going to stick around for quite some time, Generation Z will shortly follow. That means that companies need to get back to researching how to market to this new generation of consumers.
And even though these two generations may seem similar at first glance, there are still subtle differences companies need to appeal to. With that said, here are five crucial marketing strategies that seem to appeal most to Gen Z.
1. Offer experience rather than just a product
Gen Z is the generation that grew up with the internet. They’ve already come in contact with various products and services from a very early age. That’s why merely trying to sell them what you have to offer usually won’t work. Gen Z is not just looking to make a purchase. They’re looking for the experience that follows it.
That’s why companies should focus on putting more emphasis on the said experience. For that reason, companies that offer products and a great idea that follows them stand to gain a lot. For instance, brands like Urban Outfitters offer cute and trendy clothes.
But they also provide the vibe of edginess and uniqueness that appeals to their audience. SomeSome experts say that, nowadays, 25% of what you sell is your product, and 75% is the experience.
Use video to your advantage.
It’s no secret that video content is an excellent way to overtake the world of content entirely. Today, it’s the most sought-after and consumed type of content. Gen Z prefers this type of content over any other. That’s why platforms such as Tic Toc became so popular so fast.
Additionally, YouTube is the other platform mostly frequented by Gen Z. That’s why marketers need to pay more attention to producing high-quality, entertaining video ads. Again, it would help if you were careful not to shill your offer to your audience. Instead, you should offer them a chance to learn and entertain themselves as well.
2. Foster transparency
Transparency is the key to success. This is particularly true in this day and age. Consumers can nowadays learn all they need to know about a company without even visiting their website. In most cases, modern consumers do just that before they decide to try a brand out. That’s why businesses need to put transparency front and center.
A great example of this is one of the best review websites Ask. Within their niche, in particular, transparency plays a crucial role. Today, Ask is deemed one of the most reputable resource websites in the industry.
3. Choose the right influencers.
Influencer marketing has always been a great way to reach specific audiences and help your business out. However, the days of hiring top-tier influencers are long behind us. Just remember the commercial Pepsi did with Britney Spears back in the day.
The cost of that campaign reached millions. Nowadays, brands should turn more towards micro-influencers. Not only will the attacks cost significantly lower, but they tend to feel more genuine. Since we’ve already mentioned YouTube, turning to YouTubers and Instagram influencers is a far better idea.
Some of the lowest-tier influencers may not even charge for their services as long as they find the brand worthy of promotion. Though their reach is not as big as Shane Dawson or Jenna Marbles, they still have a pretty significant following.
4. Ace customer engagement
It’s important to mention that Gen Z is not only looking for companies they will do business only once with. Instead, they’re looking for activities they can keep on working with in the future. To Gen Z, businesses that foster the relationship with their customers are quite appealing.
That’s why you need to make sure you engage with your customers as much as possible. Listen to what they have to say even after making a purchase—Foster secure connections with your audience. Ask your audience for feedback and try to implement some of their suggestions. With Gen Z, the communication needs to happen both ways if you ever hope to retain them.
As you can see, these strategies that seem to work best for Gen Z aren’t hugely different from those that apply to Millennials. The most commonly focus on keeping no secrets and being transparent with everything you do. Nowadays, checking a business out is super easy. So, make sure that anyone looking for your business will only see honest, positive things.