5 Ways Real Estate Experts Use Digital Marketing To Gather Leads
Anything here indicates is that real estate agents should start focusing on establishing their digital presence now more than ever.
But the thing is it isn’t as easy as it seems.
You’ll have to come up with a well-planned full-proof digital marketing strategy (If you don’t know where to start DESA NINJA is focused on building strategies for REAL ESTATE). Building your website, social media marketing, running paid ads, sending emails to your target audience are a few of the things that you’ll have to take care of.
Alongside this, you’ll need to equip yourself with some tools which will help you all along the way. (Digital Tools for Real Estate Business)
And that’s the only way you’ll be able to attract traffic to your website and generate high-quality leads.
If you do an actual property agent, you might be thinking of how to get your journey started. You might be confused and even have lots of doubts and queries.
And that’s precisely what I will help you with.
In the article, we will get a look at the top ways real estate experts to gather leads with the help of digital marketing.
1. Top Ways Real Estate Experts Gather Leads With Digital Marketing
Here’s a list of the tips we will be focusing on:
- Create a User-Friendly Website
- Social Media Marketing
- Make Sure That Your Target Audience Can Share The Listings
- Facebook’s Advertising Tools
- Create An Email Newsletter
Let’s begin with our first one.
a) Create A User-Friendly Website
A website’s at the forefront of every online business out there. And your real-estate business shouldn’t be any different.
If you do not own a site, you are missing out a lot.
But the thing is, you need to make a perfect website that delivers the best possible experience to your target audience, i.e., homebuyers and home-sellers.
Listings should appear naturally. Your website’s landing page should be top-notch. If the loading speed is slow, you will witness a high bounce rate.
You need to build your real-estate website such that it manages to attract your target audience’s attention at the very first sight. You need to create an outstanding first impression.
Here’s how you can optimize your website:
- Carry Out A Keyword Research
- Focus On Your Website’s SEO
- Create High-Quality Content That Guides Your Audience Throughout The Home-Buying & Selling Process
- Improve Website’s Loading Speed
- List of New Listings
- Links To Other Linked Services Like Movers, Lawyers & Home-Inspectors
You need to make sure that your website’s mobile-friendly as a massive amount of your target audience might check it out on their phones.
And that’s how you will be able to generate high-quality leads.
b) Social Media Marketing
Hence, it’s time you started focusing on your social media efforts as well.
Build your presence on various popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. Make sure that your profiles are optimized and offer high-value content.
Alongside this, it’s vital to be active on social media. Building your social media profiles won’t help you generate leads.
Instead, you should post high-quality value-adding content regularly. Share your client’s testimonials. Interact with your followers. Promote properties.
However, during your journey, you need to make sure that you comply with the RESPA rules & regulations.
c) Make Sure That Your Target Audience Can Share The Listings
You need to make the entire process simple for your target audience. That’s the only way you will be able to gather high-quality leads.
As you are a real estate agent, you will be posting new listings regularly.
In case one of your potential customers is interested and wants to forward the listing to his/her family members or friends, you need to make sure that he/she can.
Having social media buttons on your website won’t be enough.
Instead, you need to make sure that these buttons have clear photography and a responsive layout.
d) Facebook’s Advertising Tools
Facebook is one of the famous social media platforms across the world.
That’s because a massive amount of business owners love how Facebook advertising for their businesses.
You’d have created your account in the past to socialize. However, it has turned out to be one of the most effective tools for marketers as well as business owners. For real-estate agent, it does wonder.
Facebook’s targeting system is fantastic. All yourself require to do is to enter a few details about your ideal customers, and you’ll be amazed to learn how many high-quality leads you can generate.
Alongside this, you should even enable reviews as well as services, upload Facebook cover video, utilize Facebook live, promote on Facebook groups to attract a massive amount of high-quality leads.
You may even post 360-degree videos as well as photos to let the homebuyers have a better understanding of what space feels and looks like.
e) Send Email Blasts
Email marketing’s one of the most effective tactics to reach out to your target audience. With the help of email blasts, you will be able to get in touch with new leads. Alongside this, you will be able to retain back the existing or former customers.
You can use email newsletters to share content such as market reports, recently published blog posts, market reports, and so much more.
You have been provided with the opportunity to establish your dominance in the digital world.
Taking advantage of this opportunity is the only way forward.
So, what are you waiting for?
Start acting on these tips straight away!
Or contact DESA NINJA Real Estate Advisors, and we will help.