If you’re aiming to build a website that benefits from organic traffic, you need to focus on search engine optimization. If consumers are searching for goods or services in your industry, ranking well on keyword results can become a goldmine for your small business.

Unfortunately, many small business owners overlook the importance of using on-site SEO strategies to increase their revenue.

So, what is on-site SEO? It’s the process of optimizing your website’s elements to be primed for search queries. Unlike other SEO strategies, including using link-building and different “off-site” strategies, on-site SEO is under the control of the website owner.

We has developed a list of five strategies website owners can use to improve their on-site SEO. By implementing these strategies, you can increase your page ranking and tap into more web traffic. Let’s explore our list:

  • Optimize Your Text Content
  • URL Optimization
  • Improve Page Speed
  • Improve Your Metadata
  • Improve Mobile Responsiveness

Now, its moment to see at each of these SEO strategies in more detail:

1. Optimize Your Text Content

The unit of the best methods to improve your on-site SEO is to ensure that you have high-quality text content that naturally uses relevant keywords.

If you want to appear in the search engine results related to your industry, you must perform keyword research to determine the most relevant keywords for your business. It’s also a good idea to include geo-specific keywords if you’re sourcing business from local consumers.

Building great content is critical if you want it to result in web traffic. Whether it’s writing blog posts, creating excellent services pages, writing how-to guides, or creating any other form of text-based content, it’s critical to put yourself in the shoes of your reader – what content would they want to read?

2. URL Optimization

Your URL is your website’s online address. While everyone understands the importance of the right domain name for your company, few realize that your various page URLs also need to be optimized. Having URLs that don’t make semantic sense to web users or search engines might be impacting your SEO.

For example, if you have a web page that overviews your services, your URL is much more appealing if it reads “https://onlinebusiness.com/services.” This is a much better format than “https://onlinebusiness.com/hhj76yyh.”

While your URL format is often overlooked, it is easier for web users to know they’re clicking on the correct link if there is no metadata available. It also makes it much easier for you to format your website.

3. Improve Page Speed

One of the commonly overlooked on-site SEO factors is page speed. The amount of time it takes to load a website plays a significant role in its search ranking. While this might not seem relevant, page speed is essential because it tells Google how likely your website is to retain someone’s attention.

Humans have notoriously bad attention spans. It only gets somebody a few seconds to click the ‘Back’ button if a page isn’t loading quickly enough. Google and other search engines want to rank fast websites higher because they know they’re much more likely to retain visitors.

Various factors can impact your page speed. One of the most significant determinants is your hosting company.

If your hosting plan provides reliable performance, your page is much more likely to load quickly. If your page speed is currently lagging, it’s a good idea to either improve your hosting plan or change to a different hosting provider.

4. Improve Your Meta Descriptions

While metadata appears much smaller than your content, it still plays a vital role in a search engine’s ability to find your website and its content. One of the most critical components to consider is your “meta descriptions.” These are short descriptions that will outline the purpose of each of your website’s pages.

In essence, a meta description is an ‘HTML’ attribute that is often used by Google to display a concise summary of a page’s purpose. You’ve probably noticed these above the URL in search results if you’ve looked for products or businesses online.

So, how can you improve your meta descriptions? Start by ensuring that they’re the right length. We recommend that you keep things between 50 and 160 characters. Your entire meta description should create value, so don’t waste words.

The primary purpose of this description is to lure consumers into clicking on your link. Make sure to include information and offers that display why they should click through to your website.

5. Improve Mobile Responsiveness

Lastly, it’s critical to make sure that your website is optimized for mobile performance. In the world of SEO, we refer to this as mobile “responsiveness.” While many website owners place considerable focus on their desktop website, this bias leaves behind the majority of web users.

In recent years, mobile web browsing has far exceeded traditional desktop browsing.

If you do not have a website that adapts to mobile browsers, your business may suffer. Fortunately, many web builders and platforms like WordPress provide easy tools to make your site mobile responsive.

Due to the extended use of mobile phones and tablets, Google and other leading search engines now count mobile compatibility as a ranking factor. This ensures that their mobile searchers can access the best content on the web.

6. Verdict: Upgrade Your On-Site SEO to Improve Your Web Traffic

If you’re ready to upgrade your search engine optimization and improve your web traffic, it’s time to employ the strategies outlined in this guide.

These on-site SEO strategies will improve your page ranking and web traffic, but they also provide you with tools to offer more to consumers visiting your website. By improving your content and user experience, you can give more value to your website’s visitors.

While tech-savvy people can easily take advantage of these strategies, it can also pay to use a digital marketing service to streamline the process.

A secure digital marketing team can ensure that your on-site elements are correctly optimized. If you want your website and its contents to target consumers interested in your business, it’s always useful to access a professional digital marketing team.