Running and organizing an event is a time-consuming process. With digital events and digital event planning making a meteoric rise, you must be able to keep everything organized and streamlined in a central hub.

This prevents you from making any logistical mistakes or spending countless hours on having to manually check-in or register attendees to your digital events.

In addition, streamlining your ticketing and event registration on to your website will help save on costs, both in operating a separate platform and in actual fees.

While digital events do require a lot of marketing and technical know-how to run, one area where you can streamline your processes is in the actual event management. To do so, you will want to have a dedicated website set up for your event, or at least a subpage or dedicated landing page for your company website.

If you are establishing up a new website, WordPress is an ideal CMS (content management system) to use, as it is heavily customizable, and you can use a variety of plugins to help better customize the user experience and help with SEO.

Among these customization options includes a WordPress events registration plugin. This plugin allows you to control every aspect of your event – or even automate for digital platforms. This includes everything from registration and ticketing, as well as form creation and group registration.

In addition, using a platform directly on your website and not making potential attendees redirect to a third-party application, can create a more seamless checkout experience.

This makes attendees feel more comfortable and also allows you to keep them within the wheelhouse of your website, all while being able to collect different customer information and see how they interact with your website.

Of course, customer tracking is not the only reason to use a dedicated WordPress events registration plugin. It can help if you make sure that you only have one platform (aside for your social media accounts, that is) to manage, and that you can do everything but host your digital event directly on your website.

While you’ll likely need a third party application to host a digital event, everything else can be taken care of by integrating event registration and ticketing directly into your website.

Running a virtual event can be a challenge – but ticketing and event registration do not have to be. Using a plugin directly into your website can save both time and logistical hassle and fees that extensive third-party event ticketing services tend to charge.

These are unnecessary to pay, mainly if you are focusing on digital events and relegating the marketing side of things to both website marketing and social media marketing.

To avoid these fees and the hassles that come with using a third-party digital application for event ticketing and registration, your best bet is to play to your website’s strengths. You can customize your site any which way you like, and use a dedicated plugin to present your event in the manner of your choosing.

Doing so will help you differentiate your event from the numerous digital events currently cropping up and help in using your direct platform, which you can track and monitor to keep track of registration and the customer journey on your website.