What good is a website without considerable organic traffic? You might be having one of the best sites with regards to the design and content. However, if your website doesn’t get good traffic, what is the point? To attract bigger audiences, the most effective and easy way is to build a website. At this day in age, every business, regardless of its magnitude, requires web presence. However, with a web presence, it is equally important to attract genuine and potential customers.

How do you do that? How do you let people know about your business? Your website? And how do you convince them to visit your website? If you ask this from a tech expert, it is quite likely that he will tell you about common tactics for attracting traffic for your website like social media marketing, web content marketing, and pay-per-click. These tactics are quite useful in directing the traffic flow towards your website.

The secret to a smooth flow of traffic for a website lies in good web design. This is the foundation of a website, and it will decide how a website will receive traffic in the future. If you are not too confident about designing a website, hire a professional like web design agency Sydney.

1. The most common mistake!

The most common mistake businesses make is that they do not consider web design as the critical factor in directing traffic. Most businesses take up the issue of web traffic after developing the website. Do not fall into this trap!
Your web design will directly impact your business. Therefore, a smart web design strategy, website content planning, and sitemap should be your main focusing factors while designing the website. This will not only help you in learning tactics to increase the web traffic for your website but will also prepare you for the launch of your website.

2. A reliable web design strategy ensures high rankings

When you search for something on the web, it is quite likely that you would click on the top five or ten websites that show up in the results. How many times have you visited the second page of the search results? No one does! Now, the question is that what factors decide the search page rankings? It is the search engine that does this. You ask how? It picks up the most optimized sites following the set algorithm and lists them at the result page. Simple?

Keep reading to learn the nitty-gritty of an effective webpage design that ensures healthy and organic traffic.

3. Responsive design

A responsive website is the one that will adapt and display content effectively regardless of the platform or screen size at the user end. Internet is the most common medium currently being used globally. This means that the users will be accessing the website from laptops, mobile phones, and tablets. They will also be using different platforms like Android and Apple, to do so. A responsive website will display content effectively on every device and platform. Google admits that it penalizes websites that are not responsive. So, to attract traffic, your website needs to be responsive.

4. The website loading speed

Who likes websites that take forever to load? In this age, when everything is available at a single click in a snap, no one wants to wait longer for a website to load. A slow-loading website is sure to hush away potential visitors. This means it will be benefitting your competitors by sending them your potential visitors. Moreover, Google’s search engine crawlers will penalize your website by ranking it lower on the search pages.

You do not want your visitors to have a negative experience, and it does Google. Some images and videos may slow down the loading speed of your website. It is up to you to smartly incorporate these elements into your website design that would not directly impact the loading speed.

5. Clean website code can increase traffic

Website code can immensely affect your search engine ranking and thus the traffic flow on your website. Some plug-ins and codes like JavaScript used in the coding can prevent some important content on your website from being picked by the search engine crawlers. This may lead to the low ranking of your website.
Also, sometimes clunky web coding can harm important content on your website. The flawed coding can push down keywords far down the page. Google’s crawlers do not identify and pick these keywords and lower the ranking of the website.

6. Sharing feature on a website can increase the traffic

When you allow your web content to be shared, it attracts traffic automatically. Have you noticed the share feature on social media platforms like Facebook? When your content is shared, the visitor can easily visit your website if he finds the content interesting. Similarly, by adding the share feature on your website, you can attract traffic towards your website. People visiting your site can share interesting content on their blogs or websites, and this may divert more interested visitors towards your website.

7. Build a blog to increase traffic

A blog on your website means more information related to your business. This enables the search engine to actively pick relevant content and ranks you higher at the result page. Also, a blog can be easily shared at websites and social media platforms to mark your internet presence and let people know about your website.

8. Content optimization can increase web traffic

What if your website is well designed, but your content is not strong enough for the crawlers to reach and find related words? How will it know what your website is about? What is the content on it related to and how to identify it and show it in the results? This means that appropriate content plays an important part in attracting traffic flow. Appropriate content means smart keyword usage.

If your website is about cosmetics, you need to incorporate keywords related to it smartly. You have to think from the user’s end as well as Google’s search engine algorithm’ part. What words will your user use to search for a certain thing? Think and use the same keywords sparingly within your web content. Doing this will enable Google’s crawler to identify the relevant content and rank your website at a higher place.

9. Conclusion

In a nutshell, effective web design plays a vital role in promoting traffic for your website. Work on flawless web design to attract an organic flow of visitors. With optimal web design, you are sure to win a broad audience for your website. Moreover, when meaningful content is regularly added to the website, Google identifies the website and keep it at a higher ranking at the search result page. It gives you preference over the competitors since meaningful content is sure to add a positive experience for your website visitor.