The guide to success – tips for launching your own startup company
If you think you got the next big idea that’s going to win you your first million dollars, then you probably thought about setting the grounds for your startup company. Especially if you have no experience in owning and managing a business, building your own company from the feet can sound very frightening.
We are not going to sugarcoat it; it’s not going to be easy at all. It will take sleepless nights, long days of brainstorming, quite some capital, and a lot of perseverance. But it can be done, and it was proved by many others before. Just look at Facebook, and you’ll see what we mean.
If you want to start your own company, you will have to be fully determined, and you will have to start accumulating as much knowledge as you can about the subject. A lot of helpful information can be found in this guide we put together, so keep reading to find out some critical tips about launching your startup.
1. Start with a business plan.
If you want to turn your great ideas into a business, it’s time to start crafting a legitimate business plan. Of course, you can create a company without a business plan, but it’s going to be much extra tricky, if not impossible, to succeed.
Business plans help you obtain business loans, convince investors to fund your idea, and have a blueprint of the direction you need to take to grow your company. Making one is not as complicated as it sounds, but you can ask for professional help if you want.
In simple words, it will be a lengthy description of your business, including your goals, how you plan to achieve them, a financial plan, as well as predictions for the following years. Having it complete before you move to the next steps is going to provide you with help on your journey.
2. Seek methods for funding
To start building your dream, you are going to need capital. How much money you need depends on what you are trying to achieve, so there is no way in recommending a specific amount. Some small startup companies can start with as little as $10,000, while others need at least $500,000.
O average a startup that’s launching in the United States raises around $78,000, but only your business plan can tell you how much capital you are going to need.
Your financial plan should include a sales forecast, a balance sheet, profit and loss statements, as well as a cash-flow statement. Find your magical number, and then you can start thinking about ways to secure funding.
These methods include business loans, investors, crowdfunding, angel investors, borrowing from friends and family, or venture capitalists.
Choosing how to secure funding depends, among others, on the type of company you are planning on running. For example, angel investors and venture capitalists invest most in software and technology, whereas banks prefer to offer funding to more traditional businesses, which have a higher rate of success.
3. Begin hunting for talent
If you believe you can build an empire by yourself, you need a reality check fast. Launching your startup company is going to require help from skilled people. The number of people in your staff depends on the company you are trying to build, but the majority of startups begin with small teams of under seven people.
Apart from the talent that is going to help you build the business, you are also going to need some consultants, such as a lawyer, an accountant, and maybe even a financial advisor. We strongly recommend finding someone to help you with these three aspects if you want to keep your business any money in the long run.
If you can’t afford to hire full-time employees to cover all aspects of your business, consider hiring remote workers or freelancers to outsource some of the work to. This can include web design, marketing, software development and web development tasks.
4. Find your online and offline location.
To start putting yourself out there, your business is going to need a physical location and an online location. Your physical location is going to be your headquarters, whereas your online location is going to be your website.
For your physical location, you have two options: lease or buy a property. While leasing involves fewer upfront costs, it is going to cost you more money in the long run, so if you afford to do so, buying a property is the best option.
The following point you require to do is build an online presence and start a website. Don’t wait until you open your company to launch your website. Do it months in advance, to build anticipation and start marketing your startup. This can help you secure funding by attracting investors or taking pre-orders.
5. Learn some marketing
Speaking of marketing, you are going to have to learn some things about it. Sure, you can outsource the work to a professional company, but it’s still worth to learn some tips and tricks, in case you are left to do things on your own, or to at least have a clue of what’s happening on your website.
Some basic things you need to learn are marketing techniques, such as:
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Social media marketing
- Affiliate marketing
- Content marketing
- Email marketing
These are all online marketing techniques, but if your business is something that focuses on a local community, you can’t go wrong with some offline marketing either. Invest in some radio and TV advertisements, as well as billboards and even prints in the local paper.
6. Be ready for the crisis.
There is no plan to tell for sure how your journey is going to develop, so it’s best if you are prepared for everything. Learn how to accept success, but also how to embrace failure. Be ready for things to go mad, and for feeling unprepared to face a particular situation.
Learn as many as you can, surround yourself with the right people, and don’t hesitate to ask for help. Even the most successful of people need someone to lend them a hand from time to time.