As long as there are products, they will need to communicate their virtues to a growing public to sell them. Looking for a career that one can do for the entirety of their working life, trade, or profession that one undertakes for the long term has always been the ideal.

Being able to craft a sustainable career is where for as long as is physically possible, you can do work that gives you a sense of meaning, makes full use of your skills, and lows you to develop new ones.

Marketing is arguably one of these careers or professions and will remain so for as long as there are products, people, and even the planet to sell, protect and explain.

This article will discuss 5 of the top reasons marketing is a sustainable career that offers both variety and longevity.

1. Sustained advertising is the only way to build long-lasting brands.

Over time, it has been proven that the sustained promotion of a brand is one of the main reasons for its growth and an increase in recognition, leading to increased sales and revenue. The only way that an unknown company can become a known one is by building its brand.

A new brand may be unknown and the product never seen before, but it will be the message used for the brand establishment that will be key to getting people to notice it and generate interest.

Many have argued that brands don’t matter, but this is far from the truth, and it is the humble brand that entices more than half of all shoppers to buy what they buy. It is thus clear that for as long as brands need people to be informed and convinced of their worth, then marketing and advertising will be key players in the buying and shopping process.

2. Marketing is the only way to change the product life cycle.

There was once a belief that every product had a life cycle; recent products, whose life cycle is cradle to cradle rather than cradle to the grave, have disproved this aspect of product development and sales, and it is the task of marketing to change these perceptions.

Furthermore, just as it has been accepted that the product lifecycle should be extended and its decline phase shorted or done away with totally, this is a significant change to implement and can only be done with an effective communication campaign through marketing. It is thus an ongoing requirement throughout the lifecycle and beyond for most products.

3. Information is at the core of social interaction.

Lastly, at the heart of the marketing strategy and process is that communication is a human need. Forms need to talk and communicate with others to maintain relationships, motivate others and change attitudes and actions.

Therefore, the process of communicating business brands and products and simply interacting with customers about their needs and requirements from the business are both necessary.

Just as the SBU online course in communication shows, communication is a natural necessity. It will remain part of the business process for as long as it is driven for and by human beings.

The drive for sustainable career choices has been gathering pace; the best thing to have in a time of economic uncertainty and ongoing flux is skills in a profession that is expected to continue long, not the future. Marketing is one of these career choices and will be one of the most sustainable careers in a lot dominated by uncertainty.

Marketing has provided a new way of doing things and is proving more important online than ever imagined. Customers and consumers are now interested in cultivating relationships with their brands. The only way this will be done and maintained is through ongoing strategic marketing, making marketing a career choice for the future and beyond.

4. Strong brands can cut through the digital confusion.

There is so much out there on the world wide web, and it is only a strong brand based on an effective marketing campaign that can cut through the never-ending amounts of information and data. The average consumer sees over 10 000 advertisements a day, and if they are to find value in yours, it needs to be targeted, clear, and concise.

All businesses have realized this simple fact, and brand development and the perfection of branding messages have become critical components of modern business. Time, money, and immense efforts are now spent developing the brand.

No longer is it simply about selecting a logo that looks cool and moving from there. The brand is incredibly well thought through and targeted towards a specific demographic or activity sector.

5. Brands are now seen as tangible assets.

As businesses and individuals now realize the importance of brand building, the brand is now seen as a real asset, protected and of value. Brands can now be bought and sold; the name and reputation of the product have become as significant, if not added so, as the product itself.

Brands are now clearly recognized as tangible assets of the business and are regarded more than the previous assertion of simply goodwill. The fact that brands now have actual value accepted and accounted for means that more businesses are now involved in actively protecting, building, and developing their brand for this very reason.

In this realization, the value of marketing as the means to build a credible brand has come to the fore. More businesses are now prepared to spend on their brand development as it becomes clear how strong a solid brand is.

The history of marketing that we now have at our disposal shows that the brand builds allegiance and drives customers to action. Protecting and nurturing the brand is thus a role available for all businesses, and just as a business is expected to have an accountant, they are now also expected to have a brand-building consultant (marketing department)