The success of a modern business largely depends on the organization of effective interaction—both within the company and between the organization and its clients. At the same time, functional and stable mobile applications play an essential role. The sphere of health protection is no exception.

The development of healthcare software is one of the main challenges for medical providers. IQVIA reports that more than 200 services appear in app stores worldwide every day to help people take care of their health. That’s why healthcare app developers have to be creative and make a unique product.

1. Why Do We Need Mobile Health Apps

The development of mobile applications in the medical field is gaining popularity. Information flows are increasing in modern diagnostic and treatment centres. The level of clients’ requests about the quality of the provided medical services is also growing. As well as the timely receipt of the necessary information.

When choosing a medical provider, a person pays attention to the level of service provided. And to the available support of consultative, diagnostic and therapeutic services. Hospital mobile apps play a vital role in this choice. Almost every adult uses mobile devices with the ability to install and use such software. It is convenient, practical and effective.

A female doctor checks the smartwatch on the patient hand and compares it to the app on a phone

Regardless of who is the user, an innovative app will make interaction within the company effective. It also can attract a large number of new customers. Statistically, a hospital mobile app increases a client’s loyalty because it is fastly used to reapply for diagnostic and therapeutic help.

A mobile health application is an essential attribute of a solid medical organization. If a potential client sees that such software exists, then the trust in the company boosts. Today, all innovative health providers pay close attention to the future of mobile app development.

At a relatively low cost, the effect of introducing such solutions into practice is impressive. The client base is proliferating. And new opportunities for targeted advertising are opening up.

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2. Rules Of Healthcare Application Development

Since the competition is huge, every detail is essential for the success of the app. In particular: sales, marketing, and, of course, technologies. And, of course, reliability, convenience and appearance of the application.

Here are the rules of development that help apps succeed.

a. The focus on the users

The Mobile Health app is an effective way to attract and interact with customers. So the focus should always be on end-users, their needs, concerns and doubts.

And there is an important nuance here. Putting the user in the centre is more than repeating the classic mantra “we think about the target audience.” It is a systematic work of building trust. To trust an app, he must understand how the service works, see his results and be sure that his confidential information is completely safe.

In America, healthcare apps must follow HIPAA (Health Insurance Portability and Accountability Act). It is a set of rules for maintaining the privacy and security of patient data. Compliance with these requirements is a guarantee for users that information about them is safe.

But for people to trust the service more, apps need extra manipulations. For example, a functionality that allows the user to decide which data to show to the doctor and which to hide.

b. “Non-medical” appearance of services

The main feature of good healthcare services is that they don’t look like healthcare apps. Minimalism, purity and calm colours are the three principles that determine their appearance.

Medicine is a complex industry, including many legal nuances. But it shouldn’t affect the interface, design and user scripts. The app is a bridge between doctors and people without medical education. And this bridge should be comfortable and reliable.

So, the service should not replace the doctor, and it should not measure “expertise” with the doctor. Complex terms and convoluted scripts will not inspire user confidence. And this is extremely important. The main task is to make communication between the doctor and the patient as convenient as possible.

c. Gamification for motivation

People love to see results. And gamification is a great way to drive motivation through demonstrating progress.

But for hospital apps, there has to be a balance. Taking care of health is still not a game: users do not like too funny, cartoonish solutions. Gamification should be fun, meaningful, but serious enough.

d. More personalization

The huge problem with health apps is that most users download them, open them once or twice, and no longer use them. One of the reasons is the irrelevance of recommendations and content to their everyday life.

Users don’t want to strain too hard to integrate health care into their lives. They prefer both the app and health care to incorporate into their daily life.

When it comes to medicine, the target audience cannot be only “active men 30+ with an income above average”. Everyone’s health and physical condition are different. Plus, everyone has different tastes, abilities, habits. And besides, all these factors are constantly changing.

There are two ways to deal with the heterogeneity of the target audience. One of the options is to create the most customized services. Or the service must have powerful personalization tools such as polls or chatbots.

3. Main Advantages Of Medical App Development

Healthcare apps are ideal for remote areas. People living outside the city can buy medicines online or make an appointment with a doctor without the need for a personal visit. Push notifications provide helpful tips to users.

These applications support medical staff and save them time. Healthcare apps help improve health, lose weight, support pregnancy, and more. They cut the risk of misdiagnosis, as well as medical bills and expenses.

Healthcare apps are excellent tools that deliver relevant services to doctors and patients. Today, the whole world is moving online, and the same is happening with the healthcare industry. These applications are necessary here and now!