How Are Push Notifications Different from Email Marketing?
Push notifications and emails are two different routes or channels of communication, which have different strategies and working patterns. Since the digital era took its first step into our world, the online business strongly felt the need for online marketing strategies. The dynamic market always requires more quick and precise action from the service provider’s side.
Thus, today we are up with this elegant piece, which will tell you the difference between the traditional email and new Push notification marketing strategies. Though both have significant roles in delivering tremendous conversion rates if used correctly, moreover, You should know that which one is the best pick for your functioning area.
Here you go with the top 5 difference between both of them:
1. Length of your message
The foremost factor that helps you to find the difference between the two channels is the length of the message. The emails can be both long and short as you want, but the push notification can only limit up to 50 characters. So, this way, these two means of a mark.
For instance, a delivery update can be a push notification, but your transaction receipts only share through email. The blogs, newsletters, account statements, sign up forms, and the email systems best serve similar content. The push notification is more focused on delivering the promotional offers that help to create a more engaging system between users and service providers.
Both can also differentiate by observing their content formats. The push notifications are more concise and precise than emails, whereas emails are a more described form of any news feed or update. Moreover, a push notification always focused with a CTA (Call to action)
2. The urgency of the message
The importance of the message is another factor; some content that you require immediate attention or action from your users. Right there, mostly push notifications are used. For instance, Say, out-for-delivery update, a ride-booking confirmation, payment status notification, change, or a flash sale that is available for a few hours.
By taking care of the urgency factor, a push notification is designed to encourage and drive user actions, delivered at the right time and place.
On the other hand, email’s messages used to send regular updates regarding blog post updates, newsletters, account statements, etc., So that a user doesn’t miss your consistent updates.
Moreover, the users view or react to push notifications quicker than emails. Therefore, urgent messages are mostly delivered as push notifications, whereas the not-so-time sensitive ones can go as emails.
3. Timing of the Campaign
As we know that we carry our cell phones all the time with us. The same goes for the users, which enlighten the service providers that push notifications, can be delivered at any time. Whether it is about iOS or Android push notification service, this advantage always fascinates us, but that’s not what you should do. It is because poorly-timed notifications can interrupt your users, annoy them, and turn them off your app completely.
However, the emails are known to be more formal, which makes its appearance more authentic and valuable. You can send an email campaign at 7 AM and expect that the subjected user to read it when he checks his inbox later, but you perform the same practice with push notifications. Therefore, you should use the timing of the campaign to determine which channel to use.
4. The intent of the campaign
The purpose of the campaign of both email and push notification marketing also creates a big difference. However, both are the channel of engagement and can be used to alert customers about a sale and feature updates. Still, the push notifications are more focused on driving the attraction of users as a pop-up, which prompts additional action, whereas emails can serve complete content by themselves.
If the intention is to drive a user’s action, then push notifications are meant to be used there. It is a fact that the response time to emails is likely to be much longer than push notifications.
5. Degree of personalization
Both emails and notifications can personalize, but the emails are known for their typical formal pattern, whereas the notification doesn’t have any bar or format to follow. You just
The push notifications often use media features like large images, carousels, and audio/video/gif in push notifications.
As the marketing routes are evolving day by day, the user’s mindset is also changing. They all are bored and fed up with their full mailbox with spam mails. Hence, the push notification has taken the chance to get more prominent in use for marketing purposes. Its fast-acting characteristics have left the other marketing channels behind. However, your intent to use decides your marketing strategy. Hence, always study the masses and then act accordingly to approach any marketing means.
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