Removing 3p Sellers on Amazon
Amazon is no longer recognizable from its online bookstore roots. It has become the largest eCommerce site in the world. Almost half of all online retail transactions go through the website in one way or another.
One of the reasons that the website got to scale very quickly is allowing third-party sellers to use the platform. This enabled Amazon to function both as a big box retail store like Walmart and as an online open market platform like eBay.
On the sidelines, Amazon tries to find what’s right or what items are selling out fast to gain insight into how the market is trending.
The data they gather will then be used to improve or modify their product lineups to ensure that they stay on top of the retail world. All in all, Amazon has partnered with two million third-party sellers all around the globe, which then equates to a little over a hundred billion dollars in sales the previous year.
The rise in Amazon’s popularity is no secret. Everyone who knows their service recognizes that they offer extremely competitive prices that will rival products sold on brick and mortar stores and sometimes even lower. They also own a delivery infrastructure that no one in history has ever seen before.
The once gold standard of delivery, which is the same-day delivery, is now a forgotten memory with the introduction of Amazon Prime. Manufacturers recognize the value that they can gain by trading on the platform. The reach of Amazon is suitable for their own business.
This is backed by an army of third-party sellers that are more than eager to move your product for a profit. The situation allows the businesses to spring up growth for their businesses at breakneck paces.
However, this partnership with third-party sellers can be damaged by a few that may be looking to get ahead using underhanded tactics. In this study, we are going to explore to go about removing 3p sellers on Amazon.
It may not be an understatement to say that, at some point shortly, Amazon would be selling a version of every possible tangible product there is. Just a moment ago, I tried so hard to think of something that they might not sell on their search bar, and I cannot find anything.
What surprises me more is that I saw things that I did not know are being sold at all. For instance, coyote urine is sold, and what is more surprising is that they have quite the selection, which spans several pages.
1. When Removing 3p Sellers on Amazon Makes Sense.
Another point of contention for the selling platform is that there is virtually no policing going on. In essence, anyone that has an email and has an internet connection can register as a seller, and they are given a lot of capabilities.
As manufacturers, the vetting process will lie solely on your end. Because of this and the fact that there are way too many products sold on the site, the chance of others taking advantage of selling counterfeits is exceptionally high.
The damage done by brand abusers cannot be understated. If you have a product that has counterfeit sold to unwitting customers, your reputation can get a hit that could slow down or even end your business. The financial and psychological toll also takes something away from the manufacturers.
The Amazon market presents a unique opportunity for hijackers because not only is the website viral, it is also quite large. Keeping track of all products being sold is quite tricky, especially if the product you are selling is not uniquely sold. Fortunately, there are ways for you to fight against unauthorized sellers by removing them.
2. When Removing 3p Sellers on Amazon is too Late.
Unauthorized sellers on Amazon can do damage to your business in a lot of different ways as much as your authorized sellers can accelerate your growth.
The secret to surviving the Amazon platform jungle is to form good partnerships with a lot of different entities. None more as important as the ones you build with your sellers.
These sellers are granted exclusive rights to your product and will move heaven and earth to make sure that your product gains traction and is moved about in the market.
It is never a great idea to let your authorized sellers feel as though they are being shortchanged. For instance, granting way too many sellers for your products will not bode well for them.
They may start to feel unimpressed with your policies and lose the trust between you. Manufacturers, understandably, will not have any direct control over unauthorized sellers.
However, this does not mean that sellers will not be affected in the same way. The endgame is still to gain as much profit as possible, and for sellers, they cannot invest in something littered with inconsistencies.
It has been said a lot of times already, but it has to be repeated: Brand matters. If there were ever a representation of the reputation of the business, it would be the brand and everything associated with it.
It is thus only prudent for business owners to protect it as much as they can. But with brand abusers lurking about, this is easier said than done. As was already mentioned, the Amazon platform reaches far and wide and often, into the hands of abusers.
Because the counterfeits that the hijackers create will generally be substantially less quality than the original, this will damage your reputation.
Finally, as with any other business, the main goal will always be to gain more profit. Unauthorized sellers will take a chunk of your business without your consent and a single cent going back to your coffers.
This has been proven by several statistics that say just how much money in the world is going into counterfeiting and probably exacerbated by tolerance from the buying public.