Today’s business world was different from the business world a decade ago. Everything in today’s generation has gone digital, and the rate keeps growing. 

The digital age has created room for widespread interconnection, and the change it brings to businesses is referred to as the digital economy. The digital economy covers all the products and services sold on the web.

As online sales keep increasing, the digital economy continues to grow, and these changes come with different job descriptions to keep up with the high demand for services. These jobs were nonexistent ten years back.

Merge conventional fields like; business, sales, marketing, design, and management with technology interfaces, and you have today’s digital economy. 

E-commerce has significantly transformed the job market and made the demand for website design, product management, digital marketing, and many others huge.

This article has provided high demand and fast-growing jobs created courtesy of the digital economy to help you explore your choices.

Five modern careers young people can pursue in the digital economy:

1. Digital marketing specialist

The marketing sector has speedily changed to adapt to the digital economy. Traditionally, businesses used to make use of several print ads. Today, we make use of online sales and downloads.

Marketers are rushing to keep up with the trends in e-commerce, coming up with content that appeals to the target audience. This is one of the tasks of a digital marketing specialist.

A digital marketing specialist works to develop strong online marketing tactics. They want to draw and engage customers on their company’s website, social media, and other digital platforms.

The total data collected from internet users has given digital marketing experts room to develop messaging solid campaigns that appeal to target audiences, making digital marketing the central part of the marketing profession. 

2. Product manager

Product Management is another highly demanding profession in the digital economy. Product managers are expected to link business strategy and design knowledge. They are supposed to know it all, connect with technical experts, non-technical management, and understand consumers. 

 Product managers create a product that is vital, practical, and precious to customers applying customer wants.

Product managers develop unique products to achieve business goals. They also satisfy customer needs and try to recover the money invested in the project.

The product manager assembles all the disjoint parts of the product.

According to Digital Authority, a good product manager will spend their time handling the following tasks:

  • Comprehending and relating user needs.
  • Analyzing the market and creating competitive analysis and results.
  • Clearly explaining the vision of a product.
  • Bringing company holders up-to-book around the product’s vision.
  • Prioritizing the features of a new product and its abilities.
  • Running and sharing ideas with cross-functional teams to ease the decision-making process.

3. Data analyst

One of the significant trends in the digital economy is the compilation and processing of data. There is an increasing demand for jobs related to data collection. Being a data analyst, you require to use both business and technology skills to assemble and interpret data related to the company.

Data analysts are in charge of looking for patterns and statistics to enlighten and improve your businesses’ internal and external operations. This can help the company come up with the best sales and marketing strategies.

4. Social media manager

Most companies today are aware of the advantages of social media marketing. A social media manager has the responsibility of running a company’s social media accounts. The social media manager makes use of intricate knowledge to promote a brand and connect with customers.

A social media manager may have the following duties:

  • Discover the target market and develop social media content for each platform to the businesses’ target market.
  • Social media managers are also expected to examine and respond to customer and consumer engagements with social media sites. 
  • Track and report all social media engagements and trends.
  • Have up-to-date information on highly talked about topics to enhance engagement and user conversion.
  • Examine social media ads and come up with creative content when needed.

5. Inbound marketing specialist

Inbound marketing is one of the recent branches of the marketing industry. Likened to traditional outbound marketing where brands and businesses disseminate their message to the public, inbound marketing is affordable and effective.

Inbound marketers are expected to respond to all the customers’ questions and worries at all sales procedure phases. The inbound marketer’s role is to attract new customers and retain existing customers via their different intriguing content and ideas.

If you are looking forward to a career as an inbound marketer, here is a glimpse of what your daily tasks will include:

  • We are building a solid comprehension of the company’s products, competition, industry, and marketing goals.
  • Think and come up with new ideas for inbound marketing campaigns.
  • Write different marketing content for the company’s blog, newsletters, and social media pages.
  • You are appraising the effectiveness of the company’s ads and marketing campaigns using key performance indicators.
  • I am comprehending and interpreting data analysis and using the results to develop compelling content tactics.
  • I am keeping recent information about the businesses’ best strategies plus inbound marketing campaigns.
  • Developing, controlling, and implementing multi-channel marketing campaigns that influence SEO, social media, inbound marketing, email marketing, and other events can help convince new customers.

Everything about the digital economy has changed over the years. The drastic changes make it difficult to predict the future of marketing, but new job opportunities will undoubtedly be created to meet the changes.

In the digital age, you need to be informed of all marketing trends and tech advancements. This provides an excellent opportunity to come up with relevant and practical strategies in your workplace. With the pace at which industries are growing, learning is a continuous process. 

Hopefully, these five jobs for the digital age will encourage you to work on your skillsets. It is essential to land an opportunity in a field that is not affected by the pandemic. In 2020, a lot of jobs were lost, and those that remained secure were digital.