All too often, contractors overlook the need to market themselves. Unfortunately, ignoring marketing means losing thousands—even millions—of dollars in business.

Nowadays, 90% of buyers use the internet to solve all their home-building needs. It includes finding out how to get a mortgage, managing a new design-build project, and everything in between.

Focus on marketing your services to prospective clients online. Either you do it yourself or let some result-oriented agencies like Hook Agency do all the hard work for you. But before you decide anything, here are some essentials of contractor marketing you must know.

1. Keep Your Audience Engaged Through Social Media Marketing

The number of active social media users worldwide is expected to reach 4.41 billion by 2021, up from 2.8 billion in 2017.

Social media marketing is a powerful tool that can help contractors generate leads and stay connected to their audience. It is immediately extra crucial than ever for contractors to maintain the right level of engagement with their audience on social media marketing platforms such as Facebook, Twitter, Linked In, Instagram and Pinterest.

Don’t be afraid of your audience. Instead, try to engage them in their language, and you will see how much they enjoy it.

2. Use Video to Convey Better Solutions and Customer Service Skills

Businesses that leverage social media have an opportunity to use online video to broadcast their message and interact with customers. Video also provides businesses with opportunities to demonstrate product features and customer service skills that would require in-person interaction to convey.

In this age of social media, customers no longer shy away from sharing their complaints and reviews online. It is hence imperative that you have good customer service skills to keep your customers satisfied. You can take the help of some of the best marketing firms like Hook Agency to make videos that convert.

3. Experiment with New Marketing Techniques

When looking for new marketing techniques, it is essential to look at the most effective and scalable ones. Rather than investing in one-time approaches, companies should focus on smaller experiments. This will help them find out what works best for them.

Companies should also not be afraid to try new things to see if they work. For example, some companies may want to experiment with buying ads on Facebook but not use their website as a landing page or vice versa. Businesses must keep experimenting with their marketing campaigns and content to grow efficiently and avoid costly mistakes.

4. Elevate Brand Awareness

To elevate your brand, you need to do more than advertise or create content. It’s essential to understand how your target audience perceives your brand and if they don’t feel anything specific for it, you might not be seeing the right results.

The difference between a good business and a great business is that the good businesses are highly aware of their target customer wants, while the great businesses can provide it.

5. Remodel Your Website

This is to correctly display and increase traffic to their website by utilizing proper design and search engine optimization components. One of the most important ways that a contractor can market his or her business is online. After all, it is easy for people to surf the web while they are on smartphones, tablets, laptops, and desktops.
In the End

With the contractors’ market being more saturated than before, it is essential to know what part of your contractor marketing strategy should not be.

Some of the best marketing agencies, such as Hook Agency, have digital assistants to help you develop the right plan. These assistants can work with your brand and understand its values so they can perform a deep analysis of your company’s personality.